“General” Facebook user base is not a thing.

Every social media has its own varied bubble on them.

Even Fediverse has its own bubble of malice people.

I still use Facebook because all local community on them (people never heard Reddit or even Lemmy), and people are generally nice to each other. Shares hobby and stuff just like Lemmy and the entire fediverse.

Still, I still regularly on Facebook to recommend people to join local Misskey and Mastodon instance.

That article is intended for casual readers. These people might be more familiar with Flipboard than Lemmy or Pixelfed.

The same way that people are familiar with Blackberry or Nokia despite none of them even reach mainstream market anymore.