Last month, November, was a shockingly terrible month for video game sales in the U.S. While we traditionally think of November as a huge sales month what with Black Friday and all, November 2025 was the worst November in video game hardware unit sales, and the worst in physical software dollar sales the U.S. has seen since 1995.
Xbox is just a subscription rental business at this point, Microsoft doesn’t seem interested in gaming outside of that.
Yup!
The problem is if nobody sells affordable hardware or hardware at all anymore, the only path they can go is cloud gaming. That means from here on onward ownership is dead.