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Google was “cool” 2 decades ago… or before they combined both monetization (through ad) with power (through monopoly) they inexorably transformed EXACTLY to Microsoft the same way Facebook/Meta did the Google playbook.
Those huge tech corporations are pulled by the market to follow the same, sadly successful, strategy playbook and keep no uniqueness.
Google has been the new Microsoft for years already but through careful marketing consumers somehow believe they aren’t.
Google is slipping. Duck duck go is a better search engine. There are better mail systems as well. Meta is done as well.