What do people who own social media platforms gain from it and how? Where do they get the revenue from? I know that ads make up some part of it but is the revenue generated from ads enough?
What do people who own social media platforms gain from it and how? Where do they get the revenue from? I know that ads make up some part of it but is the revenue generated from ads enough?
Around 97% of Meta’s revenue is from ads. 2.2% is from Reality Labs - things like Meta Quest headsets and Meta Ray Ban smart glasses. The remaining <0.7% is small things like fees from Facebook Marketplace (for orders that are shipped), a cut of credits for Facebook games (apparently that’s still a thing?), etc.
Meta is a public company so all this data is public. See slide #4 in the most recent earnings presentation slides here: https://investor.atmeta.com/investor-events/event-details/2025/Q4-2024-Earnings-Call/default.aspx