Have you noticed the messages on your Starbucks cups as of late? As it turns out, there's a reason why baristas are going out of their way to write them.
It’s the same as Wendy’s having a department just to write sarcastic tweets. It’s makes you think of them as Corporation the Person instead of Corporation the Corporation. It’s brand imaging. It makes you form a sentimental attachment to a corporation so you choose them over competitors, alternatives, or not buying anything at all.
It’s the same as Wendy’s having a department just to write sarcastic tweets. It’s makes you think of them as Corporation the Person instead of Corporation the Corporation. It’s brand imaging. It makes you form a sentimental attachment to a corporation so you choose them over competitors, alternatives, or not buying anything at all.