Unfortunately Kindle Unlimited is a Faustian bargain due to the exclusivity clause. We’re now stuck in a catch 22. There are excellent (for consumers) alternatives out there to Kindle/Amazon, the most prominent of which is Kobo which has a variety of very competitive e-readers. Additionally Kobo Plus is essentially Kindle Unlimited, although I don’t know for sure whether it has an exclusivity clause (I hope it doesn’t, and the policies of Kobo make me suspect not, but I haven’t confirmed that). The biggest problem from a consumers perspective is simply that many authors works are just not available from the Kobo (or other) store.

However the consumer perspective is only half the picture. From the perspective of an author/publisher Kindle is undeniably the largest platform out there with Kobo being one of their largest competitors (in terms of e-readers, I suspect in just ebooks Apple is bigger) and it’s minuscule compared to Kindle. While functionally the Kobo store and Kobo Plus give everything that the Kindle store and Kindle Unlimited do, what they are severely lacking in is customers. An author could choose to publish on Kindle and Kobo as well as make their books available on Kobo Plus, but doing so means foregoing the option of Kindle Unlimited which will result in fewer consumers having access to that authors works at least in the short term.

So we arrive at the catch 22. Consumers get a much better deal with Kobo, but lose access to many of the authors works they may want to read. Authors need to stick with Kindle and Kindle Unlimited if they want to reach as many consumers as they can, but doing so discourages consumers from switching to Kindle/Kindle Unlimited alternatives like Kobo/Kobo Plus. Until enough consumers move off Kindle Unlimited authors won’t want to abandon it, but until enough authors abandon it consumers will struggle to move off of Kindle Unlimited.