People of all ages are adopting a new TikTok trend called 'task masking,' something that appears to have existed long before TikTok existed, or when generation Z was born.
Task masking, or “fauxductivity” as some call it, refers to when office employees find ways to make it look like they’re extremely busy working on something.
Fauxnalism- make up a shitty portmanteau, generalize about an enormous group of people based on their age without any hard data, assert you have special insight into something that doesn’t exist to divide and distract from real issues and generate clicks and outrage and profit. 50% of “news” in 2025.
Ironically, this article is fauxductivity it adds nothing to anything, and could mostly be AI slop.
I was trying not to be sensational but felt it should be higher as my made up stat, but decided lower and inarguable would be best since the internet loves to split hairs.
From the article:
Task masking, or “fauxductivity” as some call it, refers to when office employees find ways to make it look like they’re extremely busy working on something.
Fauxnalism- make up a shitty portmanteau, generalize about an enormous group of people based on their age without any hard data, assert you have special insight into something that doesn’t exist to divide and distract from real issues and generate clicks and outrage and profit. 50% of “news” in 2025.
Ironically, this article is fauxductivity it adds nothing to anything, and could mostly be AI slop.
50% seems like a low estimate.
I was trying not to be sensational but felt it should be higher as my made up stat, but decided lower and inarguable would be best since the internet loves to split hairs.