hmm, looking up the word on Wikipedia shows how the word Luddite now means what the comic is depicting:
Nowadays, the term “Luddite” often is used to describe someone who is opposed or resistant to new technologies.
In 1956, during a British Parliamentary debate, a Labour spokesman said that “organised workers were by no means wedded to a ‘Luddite Philosophy’.” By 2006, the term neo-Luddism had emerged to describe opposition to many forms of technology. According to a manifesto drawn up by the Second Luddite Congress (April 1996; Barnesville, Ohio), neo-Luddism is “a leaderless movement of passive resistance to consumerism and the increasingly bizarre and frightening technologies of the Computer Age”.
idk, I think words eventually take new meaning. no need to bring propaganda into this imo