Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

  • Brkdncr@lemmy.world
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    1 year ago

    This should surprise no one. The reception was poor, delivery was poor. It’s a niche market item in an existing niche market. On top of that, the de facto spokesperson of Tesla isn’t well liked by a lot of potential buyers.

    • Hildegarde@lemmy.blahaj.zone
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      1 year ago

      “niche market,” is a way of saying they made a bad product few want.

      pickup trucks are hardly a niche product especially in the us

      • Hideakikarate@sh.itjust.works
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        1 year ago

        I don’t think I’d call that thing a pickup. I’m not gonna run to the farm and pick up a 1000lb bale of hay in that thing. A Baja looks like it has more bed space.

    • corroded@lemmy.world
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      1 year ago

      “Isn’t well liked” is quite the understatement. “Despised” is more like it. I actually like the way the cybertruck looks, I think the technology is interesting, and if I really wanted to, I could probably afford one.

      I wouldn’t drive one if it was given to me for free. I’d rather take a taxi every day than drive a public display of support for the treasonous fascist manchild that owns the company.

      Tesla’s second biggest problem is their shit standards and quality control. Their first biggest problem is their shit corporate leadership.

      • Yerbouti@sh.itjust.works
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        1 year ago

        I swear that every time I saw one, the people around would point and laugh. 100k+ to drive a car that is always broken and mocked by everyone is quite expensive.

  • notfromhere@lemmy.ml
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    1 year ago

    All they had to do was build a solid, reliable truck, and not be fascist. Instead they build a poorly glued together piece of shit and sieg heil. I fucking hate this timeline.

  • oortjunk@sh.itjust.works
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    1 year ago

    Why isn’t the puny, petulant man-thing that runs the Nazicar Factory not suing us all for not buying them? That’s how you deal with advertisers who don’t wanna advertise with him so why not consumers who don’t want to consume?

    It’s the next stupid, asinine step.

    I hope anyone who ever admired this fuck face is deeply embarrassed. Or losing money.

  • Neineon77@lemmy.blahaj.zone
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    1 year ago

    I remember posting about how a guy with a cybertruck would be an immediate no go for me and I was told by a guy I was being too judgy lol

    • PagPag@lemmy.world
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      1 year ago

      It’s a solid real world filter.

      This is definitely more acceptable than “no social media” being a red flag. Got that one before lol

        • Psythik@lemmy.world
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          1 year ago

          You’re literally using social media right now.

          Edit: Downvote me all you want, but the fact of the matter is that Lemmy is social media. There’s media on here, and we discuss it in a social setting. Literally the definition of “social media”.

  • ricketyrackets@lemmy.ml
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    1 year ago

    Maybe they should include free Nazi salute lessons with each purchase and a bottle of Kentucky bourbon to get all the backwater inbred hicks on board to help spur sales of the swastitruck?

  • floofloof@lemmy.ca
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    1 year ago

    The best thing they could do for their sales is get rid of all ties to Elon Musk.

      • [deleted] in lemmy@lemmy.world
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        1 year ago

        Also have anyone who understands basic car design point out why shit like door opening buttons are a terrible idea in emergencies. Or why requiring the doors to lock during a software update is stupid. Or why putting electronics not designed for extreme heat is terrible. Or that trying to use cameras in bad weather isn’t any better than human eyes…

  • Manmoth@lemmy.mlBanned
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    1 year ago

    EV trucks will never make sense. Hybrids can but I have yet to see anything I would buy.

    • Mitchie151@lemmy.world
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      1 year ago

      The Silverado EV and F150 lightning seem pretty decent from the specs, but towing anything they still seriously suck. But for most people they’re actually already pretty good… Unlike the cyber truck.

      • Manmoth@lemmy.mlBanned
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        1 year ago

        You hit the nail on the head. If it can’t tow it’s pretty useless as a truck. If someone doesnt tow they probably dont need a truck in the first place otherwise they are better off with a gas model. The unfortunate thing is that regulations have forced manufacturers to implement shitty ICE drivetrains. Everything is a turbo now which is “more efficient” but there is no way they will last as long as the naturally aspirated V6 or V8s that would go for 400-500k miles.

        • JeremyHuntQW12@lemmy.worlddeleted by creator
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          1 year ago

          Everything is a turbo now which is “more efficient” but there is no way they will last as long as the naturally aspirated V6 or V8s that would go for 400-500k miles.

          You do know that turbocharged engines don’t rev as much don’t you ? They last longer.

          A 1.8L NA Atsra put out 92 kW at 6000 rpm. The 1.6L turbo version put out 134kW at 2800 rpm.

  • Glytch@lemmy.world
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    1 year ago

    I wish journalist would stop calling this PS 1 Pontiac Aztek “futuristic”; it just highlights how shitty our future is going to be.